Marketing Tips to help you sell your Home


Marketing Your Property IF you want to sell…and IF you want to move quickly…and IF you want to receive the best price possible in today’s market…then read on! #1: PRICING YOUR PROPERTY FOR SALE Simply put…price your property too high, and it won’t sell…or it will only sell after a lengthy marketing period and one or more price reductions! I can assist you in setting a fair asking price in today’s market! I am an expert in discerning (i.e., analyzing market conditions that influence pricing) the market’s “Anticipated Sales Price” of your property and, thus, the price at which it should be offered! My market analysis of your property will provide you with information that will assist you in arriving at the best price at which to offer your property to the market. Also, at the homepage of this website, see “Setting The Right Price”! Setting the correct offering price is of paramount importance for the successful marketing of your property! #2: MLS The MLS—Multiple Listing Service—is the vehicle that exposes your property to literally hundreds of other real estate offices and thousands of agents! Your property will be entered into the MLS within 24 hours of your agreement with Lee Realty Service to market your property! DID YOU KNOW?: Can you guess the percentage of properties offered for sale by a real estate firm and that firm is actually the selling (i.e., brings an offer from a buyer that results in the sale of the property) office? Do you suspect that this happens 90% or more of the time? Nope. Well, how about 75% of the time? No, too high! Okay then…how about 50% of the time? No, still too high! 25% of the time? It has to be at least 25% of the time, right? No. The correct answer? Only slightly more than 10% of the time is THE correct answer! In my recent survey of 10 suburban communities, I learned that when a real estate firm listed a residential property for sale, the listing office was also the selling office only 11.4% of the time! ! Thus, the lesson is this: Your property MUST be offered in the MLS and the listing agent should have expertise in marketing your property to other agents! ! ! For THIS reason, you benefit when your property is offered by Lee Lansford and Lee Realty Service! #3: “OPEN HOUSES” There are two types of “open houses”. The thing is, one works and the other one does not! My preferred “open house” is making your property available for tour by area real estate agents! This usually occurs on a week day for a several hour period. I will host one or more such “open houses” for other Realtors. Given the probability that it will be an agent from another real estate firm who will bring the buyer to the table, it is of utmost importance that these agents be exposed to your property! The second “open house” you ask? Well, this is the “open house” that typically takes place on a Sunday and where your property is open for viewing to the general public. I do not typically host such open houses! Why you ask? These events bring forth many “lookers” and those who are just plain curious! Seldom, very seldom, does such an “open house” bring forth an actual buyer for the property. #4: PROMOTION As you can see from the above, the best promotional efforts must be focused on alerting other agents as to the desirability of your property! To that end, I actively promote (one or more of the following methods: e-mail, fax, website, telephone calls) your property with other agents who regularly work the area where your property is located! How about traditional newspaper advertising? Frankly, such advertising—given the unlikelihood of the real estate office that has your property listed for sale will actually be the office that brings the buyer to the table—just does not work! Then why advertise? Well, advertising does elicit telephone calls to the office, but the overwhelming majority of those phone calls—if they are serious buyers—result in the caller buying a different property! Such advertising may make the property owner “feel” good, but it is not at all a cost-effective—or productive—way to actually sell the property that is offered for sale! Also, a part of the promotion of your property will be a professional-type brochure (including photographs of your house’s interior) that will be available at your property for distribution to interested visitors. Once a visitor leaves, they take with them more than a memory! Given that prospective purchasers view more than just your property, this is no small matter. And, your property will be featured (with interior photos!) on this website! The website address is displayed on the “for sale” sign that will be placed in your front yard. #5: “STAGING” YOUR PROPERTY FOR SALE Okay, none of us live in a model house! But, your property can “be all that it can be” (paraphrasing from a promotion for the U.S. Army) with some relatively simple effort! Details? See the homepage of this website and click-on “Tips for Selling Your Property”! #6: FEEDBACK FROM VIEWING OF YOUR PROPERTY Not to be overlooked is my communication with the agents for those potential buyers who have viewed your property during the time it is offered by Lee Realty Service! With your cooperation (that is, obtaining a business card from the agent who brings a prospective buyer to your property and then calling me with that information!), I will follow-up all showings of your property with a call to that agent! Prompt follow-up action on my part can both gauge interest in your property and answer any possible concerns that have arisen in the minds of the prospective buyer!

Marketing Your Property

IF you want to sell…and IF you want to move quickly…and IF you want to receive the best price possible in today’s market…then read on!

#1: PRICING YOUR PROPERTY FOR SALE

Simply put…price your property too high, and it won’t sell…or it will only sell after a lengthy marketing period and one or more price reductions!

I can assist you in setting a fair asking price in today’s market!

I am an expert in discerning (i.e., analyzing market conditions that influence pricing) the market’s “Anticipated Sales Price” of your property and, thus, the price at which it should be offered!

My market analysis of your property will provide you with information that will assist you in arriving at the best price at which to offer your property to the market.

Also, at the homepage of this website, see “Setting The Right Price”!

Setting the correct offering price is of paramount importance for the successful marketing of your property!

#2: MLS

The MLS—Multiple Listing Service—is the vehicle that exposes your property to literally hundreds of other real estate offices and thousands of agents!

Your property will be entered into the MLS within 24 hours of your agreement with

Lee Realty Service to market your property!

DID YOU KNOW?: Can you guess the percentage of properties offered for sale by a real estate firm and that firm is actually the selling (i.e., brings an offer from a buyer that results in the sale of the property) office?

Do you suspect that this happens 90% or more of the time? Nope.

Well, how about 75% of the time? No, too high!

Okay then…how about 50% of the time? No, still too high!

25% of the time? It has to be at least 25% of the time, right? No.

The correct answer? Only slightly more than 10% of the time is THE correct answer!

In my recent survey of 10 suburban communities, I learned that when a real estate firm listed a residential property for sale, the listing office was also the selling office only 11.4% of the time! !

Thus, the lesson is this: Your property MUST be offered in the MLS and the listing agent should have expertise in marketing your property to other agents! ! ! For THIS reason, you benefit when your property is offered by Lee Lansford and Lee Realty Service!

#3: “OPEN HOUSES”

There are two types of “open houses”. The thing is, one works and the other one does not!

My preferred “open house” is making your property available for tour by area real estate agents! This usually occurs on a week day for a several hour period.

I will host one or more such “open houses” for other Realtors. Given the probability that it will be an agent from another real estate firm who will bring the buyer to the table, it is of utmost importance that these agents be exposed to your property!

The second “open house” you ask? Well, this is the “open house” that typically takes place on a Sunday and where your property is open for viewing to the general public.

I do not typically host such open houses! Why you ask? These events bring forth many “lookers” and those who are just plain curious! Seldom, very seldom, does such an “open house” bring forth an actual buyer for the property.

#4: PROMOTION

As you can see from the above, the best promotional efforts must be focused on alerting other agents as to the desirability of your property!

To that end, I actively promote (one or more of the following methods: e-mail, fax, website, telephone calls) your property with other agents who regularly work the area where your property is located!

How about traditional newspaper advertising?

Frankly, such advertising—given the unlikelihood of the real estate office that has your property listed for sale will actually be the office that brings the buyer to the table—just does not work!

Then why advertise? Well, advertising does elicit telephone calls to the office, but the overwhelming majority of those phone calls—if they are serious buyers—result in the caller buying a different property!

Such advertising may make the property owner “feel” good, but it is not at all a cost-effective—or productive—way to actually sell the property that is offered for sale!

Also, a part of the promotion of your property will be a professional-type brochure (including photographs of your house’s interior) that will be available at your property for distribution to interested visitors. Once a visitor leaves, they take with them more than a memory! Given that prospective purchasers view more than just your property, this is no small matter.

And, your property will be featured (with interior photos!) on this website! The website address is displayed on the “for sale” sign that will be placed in your front yard.

#5: “STAGING” YOUR PROPERTY FOR SALE

Okay, none of us live in a model house!

But, your property can “be all that it can be” (paraphrasing from a promotion for the U.S. Army) with some relatively simple effort!

Details? See the homepage of this website and click-on “Tips for Selling Your Property”!

#6: FEEDBACK FROM VIEWING OF YOUR PROPERTY

Not to be overlooked is my communication with the agents for those potential buyers who have viewed your property during the time it is offered by Lee Realty Service!

With your cooperation (that is, obtaining a business card from the agent who brings a prospective buyer to your property and then calling me with that information!), I will follow-up all showings of your property with a call to that agent! Prompt follow-up action on my part can both gauge interest in your property and answer any possible concerns that have arisen in the minds of the prospective buyer!